I remember when every game- every single one- was no less than $30. Steam's done a great job of making hoards of great games accessible for much lower than the triple A price but it's been at a cost. We're so selfish as consumers now and there's this feeling of "I shouldn't have to pay x much for a game."
This is a disgustingly entitled sentiment and needs to stop. What is $10? It's a little bit more than a combo at Wendy's. I think that's more than a fair price for a 'joke' game, especially upon release.