Possible New Warlock Archetype: Doomlock

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I'm working on a Warlock deck, and my goals are to avoid being a scumbag like Zoolock, but be faster than Handlock. I have a midrange Warlock that I'm calling Doomlock (or "Knucklehairison"). What do you guys think? Have a look at a match against Priest, for a clearer idea of what this deck's about: