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Milkshake Branding Project
Eidee Razzle Visual Art DK30 Spring 2021 2 2
Description
I’ve been wanting to mock up a Milkshake Brand for my graphic design portfolio, but I keep backlogging it behind other projects. I think a small scale branding exercise would be good for restarting my design portfolio and should de-rust all of those things I supposedly learned back in college.
Recent Updates
quick touch up on the 3rd logo
With 2 weeks down, it seems I had forgotten how hard logo design is. I’ll be stuffing bottle design alongside a typeface alongside a surgical appointment next week. Yikes. Optimism is cool though and I am excited to move onto the next phase of this project. Below is the last drink logo!
This one is dumb, and I am dumb for making it :D
Week 1 is over, and while I haven’t finished all 4 logos I’ve set as my goal, that’s A-OK. Week 3 is set aside for catch up and I’ve never completed a logo in a week before so getting finishing 2 feels pretty good. Still need to run them through a vector program so a lil fuzzy for now . Excited to finish the next 2 over the coming week and starting a quick typeface. Attached are the 2 finished set, named Not 4 Consumption (the brand identity) and Tropical Uppercut (the first flavor)
Estimated Timeframe
Mar 1st - Mar 31st
Week 1 Goal
Logos Logos Logos Create a company name and logo in addition to three flavors of milkshake each with its own unique title and logo.
Week 2 Goal
Assets A typeface and the various iconography that could fit on an actual product.
Week 3 Goal
Bottle Design 3 completed bottles photographed
Week 4 Goal
Advertisements 2 different Ads that could be run in the same campaign.
